zee banglasonar launch
General Entertainment Channel Launches Zee-Bangla-Sonar 8-Hour Binge vs Slots
23% of households tune in to Zee BanglaSonar’s new 2-hour family block, generating an average 8-hour weekly binge per home, the highest among Bengali channels. The launch targets families who still value linear TV despite the streaming surge. In my experience, a tightly curated block can out-perform fragmented streaming